If you’ve found this site, you’re obviously looking for a new take on fashion on the internet.  We’re all tired of sites that claim to be about fashion but are actually only thinly disguised or completely blatant ways to advertise a particular store or a particular label.  You visit the site looking for some intelligent discussion fashion and, instead, all you get is hard sell.

We’re a group of recent graduates from a top fashion design school and we feel exactly the same way.  That’s why we’ve decided to set this site up so that we can provide a forum for people who think the same way as we do about fashion.  We have a passion about fashion, obviously, because we’ve decided to make a career in it, and we know there are a lot more people like us out there who feel the same way.

There are also lots of people who aren’t in the business but who also love fashion and would like to find a friendly site where they can chat to one another and get new information about fashion from people in the industry.

So congratulations, you’ve come to the right site

We’re going to include all kinds of content about fashion here.  We plan to bring some news about what’s on the cutting edge of new styles, new designers and new fashion outlets.

And we’re going to bring plenty of information about what you can buy where, how you can buy the latest trends in fashion without paying premium designer-store prices.

We’ll also let you know about knew outlets, new high street stores and what labels the big chain stores are carrying this season.

But we’re not going to be doing all the talking ourselves.  We love to interact with the people who buy fashion because that’s how we, as designers, get to know what people want and that’s our inspiration.

So there’ll be plenty of chance for interaction on the site.  You’ll be able to comment on the information we publish and ask questions about it.  Pretty soon we hope to have a healthy dialogue on fashion happening right here, so watch this space!